The Catcher is a multi-dimensional campaign created for FC Goods, a baseball brand that repurposes vintage baseball gloves into premium wallets. The campaign celebrates the grit and determination of the catcher, one of the toughest positions in sports. The campaign includes a logo, limited edition booklet, video, email, social media, and website activation, all of which showcase the unique craftsmanship and attention to detail that goes into each wallet made from vintage catcher’s mitts. The packaging and branding of the campaign are designed to reflect the rugged, authentic feel of the sport, while the content is intended to inspire and evoke a sense of nostalgia for the game.
Campaign branding & design
Common Thread Collective