There is power in the breaths we take. Use it.
What is Elemental is Fundamental.
Shift was a rebrand/brand merging of sorts. Brian MacKenzie and team were looking to combine their multiple endeavors into one holistic wellness approach. The deep knowledge and expertise they have around physical fitness, breath work, and many other facets of human performance needed a trustworthy banner they could fly proudly. This project was a delight as these guys are laser-focused on what they want and settle only for that. It made this project extremely fulfilling to hit that mark for them. Their rollout and continued commitment to the brand is something I really admire.
CLIENT
Shift
YEAR
2020
SERVICES
Brand development
COPYWRITING
Amanda VerWys
Typography
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Primary Color Palette
Air
Pavement
Shift Blue
Water
Ocean
Fire
Flush
Custom Image Editing Presets
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SHIFT
Train Your Breath. Enhance Your Performance & Recovery.
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