Living fearlessly fresh.
A basics apparel brand built to restore confidence.
As the Creative Director at Fresh Clean Threads, I was responsible for leading the company’s rebranding effort and ensuring consistent messaging and visuals. I designed email campaigns and developed an organic social media strategy to increase brand awareness and engage customers. In addition, I created cross-functional marketing campaigns that drove customer acquisition and communicated the brand’s value proposition effectively.
CLIENT
Fresh Clean Threads
YEAR
2022-2023
SERVICES
In-house creative direction & design
PHOTOGRAPHY
Andrew Soltysiak & Robbie Aronson
VIDEO PRODUCTION
Color Palette
Dark Blue
Cool Grey
Sky Blue
Beige
Typography
Montserrat
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