FC Goods | The Catcher

A singular figure in the landscape of American sports.

A limited edition baseball glove wallet series made from vintage catcher’s mitts.

The Catcher is a multi-dimensional campaign created for FC Goods, a baseball brand that repurposes vintage baseball gloves into premium wallets. The campaign celebrates the grit and determination of the catcher, one of the toughest positions in sports. The campaign includes a logo, limited edition booklet, video, email, social media, and website activation, all of which showcase the unique craftsmanship and attention to detail that goes into each wallet made from vintage catcher’s mitts. The packaging and branding of the campaign are designed to reflect the rugged, authentic feel of the sport, while the content is intended to inspire and evoke a sense of nostalgia for the game.

  • CLIENT

    FC Goods

  • YEAR

    2019

  • SERVICES

    Campaign branding & design

  • PHOTOGRAPHY

    Robbie Aronson

  • COPYWRITER

    Andrew Faris

  • VIDEOGRAPHER

    Common Thread Collective

  • VOICEOVER

    Jeff Aronson

Email Support

Color Palette

Mud

Olive

Beige

Pale Blue

Typography

Social Media

Booklet Insert

Photography

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