[fonts][body_font_settings][body_font_family] Lato Lato
New Gen Wheels – Aronson Creative

Competition Orange

CMYK 0 73 98 0

RGB 242 104 36

PANTONE 1585C

#f26824

Orange Glare

CMYK 0 62 82 0

RGB 245 127 67

PANTONE 1575C

#f57f43

Maroon

CMYK 33 98 94 50

RGB 105 12 14

PANTONE 7421C

#690c0e

Deep Red

CMYK 54 78 70 79

RGB 47 0 0

PANTONE 4975C

#2f0000

Curbed Gray

CMYK 12 14 11 0

RGB 220 211 212

PANTONE Cool Gray 1

#dcd3d4

White

CMYK 0 0 0 0

RGB 255 255 255

PANTONE White

#ffffff

Backroad Blue

CMYK 73 37 35 4

RGB 77 132 147

PANTONE 7697C

#4d8493

Sky

CMYK 60 20 22 0

RGB 103 168 186

PANTONE 549C

#67a8ba

Product Series Logos

Apparel Design

Product Branding

eCommerce Website Design

Collections Page

Product Display Page

New Gen Wheels Branding

Like a pair of rad shoes, the wheels (or rims) on a car tell a lot about the person who “wears” them. Jon Henson, the owner of NewGen Wheels, brings a ton of experience to the aftermarket wheel game with a wide selection of creative styles. Jon wanted a logo that was easily identifiable, and that fit in with the community of car builders.

We chose to stick with what this community knew: American-made muscle cars known for their unique emblems. We created a custom typeface inspired by those emblems, ensuring that the square logo design fit nice and big on the wheels’ center caps.

Client: New Gen Wheels

Date Completed: March 2012

Location: Corona, California